Red Bull Music Academy UK Tour – Seth Troxler Q&A at The Canteen

Red Bull Music Academy UK Tour - Bristol

Red Bull Music Academy UK Tour

Seth Troxler Q&A at The Canteen

The Red Bull Music Academy UK Tour rolled into the city of Bristol last weekend to give us some of the most exciting and unique events that caffeinated soft drinks can buy. Yes, the stops have been pulled out to give the city one of the best four day bank holidays it has seen in a while. First location was The Canteen for a Thursday afternoon Q & A with Seth Troxler at Bristol’s premier community hub. 

American DJ, Producer, Restaurant owner and self confessed food lover, Seth Troxler didn’t become one of the world’s biggest DJ’s by fluke. At the age of 16, Seth began DJing at Detroit club The Works and as a clerk at Detroit’s famous Melodies and Memories record store. He is one of the founders of the record label Visionquest, as well as head of labels Tuskegee, Soft Touch and Play It, Say It. He also owns a restaurant in East London called Smokey Tails.

Cutting his teeth at the home of Techno & House music, Seth developed an instinct for mixing and keeping the dance floor dancing, whilst also challenging those who saw him perform to widen their expectations.

Taking my seat at the front of the crowd, I notice a group of very excited young locals who seem to be two or three pints into their session already and it’s only 3pm! The reverence Seth commands is in full effect with a rapturous welcoming from the attending crowd of fans. These are some of the excerpts from the discussion…

Listening to records like Jamie Principle’s ‘I Need Your Love’ and Danny Tenaglia mix CD’s in those formative years made him realise…

“If you’re going to create something niche, it needs to have some depth to it.”

“My place isn’t to keep up with the kids, but to keep up with my generation.”

On his legacy:

“The best thing you can do as an artist is make waves until you make that plateau, and then just go away and stay away…I want to do this for 10 years, then I just wanna ghost.”

When asked, “would you play musically differently if there was no concern for perception” Seth replied…

“There’s nothing experimental about being a crowd pleaser. I’m the only person in RA’s top 5 DJ’s that actually plays records (vinyl). If I wasn’t so concerned…I’d be playing all these hit tracks and stuff to make me more popular.”

“…digging is a great way to find music. You don’t really find it on charts.”

For example, Seth played this track Cunty by Kevin Aviance…

…and commented on it thus …

“…you wouldn’t have gone on Beatport and found that. So much music is peer to peer transaction. Web based music consumption takes out the humanity, and it should be about sharing.”

On food / Smoky Tails…

”I’m obsessed with food. I’m obsessed being with people, it’s so inherently human.”

Seth on taking chances…

“I found that winging it has worked almost all my life…”

He also played I belong to you by Lenny Kravitz, calling it…

“….the perfect record for tucking into a Troxler rib”.

When asked about venues he’s played that stand out to him his reply was…

 “Trouw in Amsterdam, Fabric London, Motion in Bristol. Best venues are the ones who are run by the ones who care – who have all the old rave stories, who put the nights on at College and are still running 5 years later.”

After the talk, Seth took the crowd next door to The Love Inn, where he was to be playing an extending set later that night and to taste a menu that he had put together especially for the occasion. What a guy!


Seth Troxler is on Facebook and tweets as @sethtroxler.

All words by Philip Allen. More writing by Philip on Louder Than War can be found at hisauthor’s archive.

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