Magenta Devine – Too Cool To Live, Too Young To Die
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  • Post published:12/05/2021
  • Post last modified:12/05/2021

magentaTV Presenter and the face of Yoof Television in the Eighties, Magenta Devine has died.

She was 61.

Famed for her ever-present rock-star shades, before her TV career she was ‘press officer’ for glam-futurist-punks Sigue Sigue Sputnik, but much more it seems.  Neal Whitmore (Formerly Neal X  from the band) said on his Facebook page.

Sad sad news about Magenta. For those not in the know Sputnik started in her spare room.. she was like the 7th member of the band. We wrote and demoed all the first album round her flat – formerly Sid Vicious’s place in Maida Vale. She was so much more than our PR – more like a mentor and style guru for us younger less worldly wise members. The world has lost a bit of it’s sparkle and shine today 

Martin Degville said on his Facebook page.

Absolutely devastated by the news of of the passing of Magenta Divine – She was my best friend and confidante and such a beautiful considerate soul – how we laughed and made merry throughout the days of Sputnik – GOD BLESS YOU ANGEL THERE WILL NEVER BE ANOTHER LIKE YOU !!! and with tears i say farewell my love xxxxxxxxxxxxxxxxxxxxxxxx

Tony James of Sigue Sigue Sputnik wrote on Twitter: “So sad to hear this news, you were an amazing extraordinary woman, Magenta”.

Of her many interviews, this one is a favourite of ours at LTW – Magenta takes on John Lydon.

Condolences to her friends, family and those who knew her. A glamorous intelligent female TV Icon.

Rest In Peace seemed too predictable a heading for Magenta – so an adapted McClaren/Westwood slogan seemed more appropriate:  ‘Too Cool To Live, Too Young To Die’. Meant with respect.


Ged Babey for Louder Than War


Post Script – a great piece here about MD’s early days in Aylesbury.

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